标识标牌

杭州龙坞茶镇标识标牌

Hangzhou Dragon Tea Town

2017年7月,盛和美受绿城集团、蓝城集团邀请,为龙坞茶镇量身打造形象标识。以古典音乐“高山流水”为创意起点,受此启发,“高山流水龙中游”成为场地上的艺术主题。龙作为一个显性视觉符号,被标识以“藏”的方式内化,呈现出极简宋代美学的艺术气质与设计感。整个标识由154根高低不一的方管,经过错落有致的排列,给人以浑然天成之感。夜间结合灯光动画效果,更是让人心生欢喜——茶敬客来茶当酒,云山云去云作车。
游走于龙坞茶镇,沿路两边绿草如茵,抬眼所见是红色外墙、青灰色面砖、木色窗框的仿古建筑,不同色调的外墙搭配精致的

In July 2017, the now legendary logo greentown group, blue city group invited, tailored for the town of dragon tea logo image. For a classical music "picked" as the creative starting point, inspired, "dragon mountain stream middle" became the subject of art on the site. The dragon as a dominant visual symbol, is identified in the form of "Tibet" internalization, present a minimalist song dynasty aesthetic feeling of artistic temperament and design. The whole logo by 154 different square tube, through the arrangement of strewn at random have send, give a person with the feeling of like nature itself. Night lighting animation effects, is to let the heart was pleased - tea to the guest to tea when wine, car yunshan cloud to cloud.
Wandering in the town of dragon tea, grass on both sides along the way, lift eye can see is red walls, green gray brick, wood color frame of antique buildings, the exterior wall of different color is tie-in and delicate arch and terraces, and the surrounding landscape, tea plantations to reflect, the whole logo.Dragon tea town to create "the first town of Chinese tea", "national 5 a grade scenic spot" and "the international first-class award tourism destination" trinity, the characteristics of small town as the total goal focus on tea with tourism, culture, science and technology, art exhibition, the organic integration of related industries, to build a covered with "a cup of tea, tea, tea, tea, play tea, tea" the history of the whole industry chain classic characteristic town, promote the tea culture, development of tea industry of window of the world.

标识案例 - 景区标识 - 杭州龙坞茶镇标识标牌

 

 

 

 

 

 

 

 

 

 

 

转载来源:盛和美

 

 

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